Job Description:

The Business Associate – Online Marketing will be involved in Search Engine Optimization, Search Engine Marketing and Lead generation activities for growing the China market. This makes the position challenging and is ideal for those who are interested in continual learning and self-development in online marketing role. The candidate will represent the company in China market.

We are looking for native Chinese | native Taiwanese candidates with 3 to 4 years of experience of online marketing; and who enjoys working in a challenging environment. This position requires interaction with professionals at an international level, so you must have the enthusiasm and ambition to be a part of a Marketing team that delivers high-quality services. Candidate must also understand internet well and should be aware of latest technologies available for carrying out social media activities and website promotion.

Contract Period:

3 years

Key Responsibility:

• Increase targeted traffic using online marketing channels
• Manage key marketing channels including: Baidu and Google SEO, Baidu PPC & other platforms of Baidu, Email marketing, Link Building, Promotions & sales
• Along with lead generation activities, willing to contribute in Social Media Marketing& Content Management.
• Responsible for monitoring competitor’s online activities by carrying out analysis on monthly and quarterly basis
• Responsible for building an online database of high profile websites, where we can successfully advertise our services and products.
• Work on Social Media Activities to increase company’s brand presence on Organic listing for Baidu and Google (Hong Kong)
• Experience with website analytics tools (Google Analytics) and Baidu search engine
• Manage and successfully execute Paid Advertisement Campaigns
• Contact Universities and Research Institutes for link exchange programs with special discounts available for all University Students and Researchers
• Interacting and coordinating within team to produce websites content and marketing material such as presentations, company brochures and case studies
• Translation from English to Chinese required updating content on website, client assignments and emails
• Provide advice on positioning, marketing and developing our services from the perspective of Chinese cultural acceptance

Prerequisites/Key Characteristics and Skills required:

• Should be a self-starter with good research and analytic skills
• Should hold at least bachelor’s degree in any field
• Native Chinese | Native Taiwanese with Basic English and fluent Chinese communication and writing skills
• 3-4 years of experience in online marketing
• Knowledge in Baidu Organic & Paid Advertisement, Search Engine Optimization, Search Engine Marketing, Pay per Click and Email Marketing
• Good knowledge MS Office – Word, Excel and PowerPoint
• Good telephone manners and great customer services skills
• Ability to think on the feet and take actions in complex situations
• Self- Motivated and target driven attitude