The Charlesworth WeChat Gateway provides STM Publishers with the ability to integrate back-end systems into WeChat to create engaging experiences for China-based authors. The Charlesworth Group won the 2022 ALPSP Awards for Innovation.
Our greatest source of inspiration and motivation is our clients’ testimonies and faith in us! Here is what some of them had to say about our services.
Our marketing team can now assess how our WeChat followers engage with our content, which better informs our customer service strategy in the region. Growth of our WeChat followers and growth in the number of our authors using our new paper status update function is a long-term investment for us.
We are delighted to be able to increase the brand profile in China with the support of The Charlesworth Group – by working together with authors, editors, reviewers and readers, we can better understand the changing needs of researchers, the challenges they face, and how we can contribute to scholarly communication by providing them with the tools & resources they need.
Our Track My Article service receives 800,000 requests a year and makes it as easy as possible for researchers to track the status of their article with IOP Publishing. Chinese authors can now get live updates on their article by following IOP Publishing on WeChat and then providing their article ID. We’ve received over 20,500 enquiries to the service since launch and overwhelmingly positive feedback from Chinese authors.
As an academic publisher, we have several perennial objectives. These include increasing high-quality submissions to our journals and driving usage of our content...Charlesworth's WeChat Account Management Service allows us to do all of these things with that crucial Chinese audience. In particular, we find it useful for engaging with authors that have already published with us.