Pillars of our Culture

Crimson’s Culture nurtures Crimsonites to give their best and become the greatest version of themselves, personally and professionally. We offer a secure, safe, and rewarding ecosystem to establish a successful long-term career.
In a nutshell, Crimson’s culture empowers everyone to speak freely, learn passionately, work flexibly, and grow fearlessly.
Let’s take a closer look at some of the pillars of our Culture!

Open Communication

Complete transparency, open doors, honesty

We are free to talk and share our thoughts and ideas openly. Hierarchy is not a barrier.


Performance counts, not your age!

We don’t let performance and talent go unnoticed at any level.

Creative Thinking

Think to improve, think beyond limits

Our creative thoughts and ideas, big or small, from an executive or a leader, are encouraged celebrated, and rewarded.

Keeping it Light

Work hard, party harder!

We work hard but don’t forget to have our fun. These light moments help us bond, engage, and build lasting friendships.

Customer Centricity

Happy Crimsonites create happy clients

We love our work and the happy environment motivates us to go the extra mile for our cilents and make them happy too.

I am Crimson!

Work as Crimson, be Crimson!

We are Crimson. We think, act, and make decisions for our own company, because it is!

From an Employee to a Brand Name: Trinka’s Journey

Trinka AI has been named after our lead linguist Trinka D’Cunha, who led this massive innovative project. Crimson always acknowledges the immense hard work, grit, and determination of our women, and Trinka AI is testimony to that. Naming the brand after her also points at Crimson’s culture of ownership and recognition of the impact of each Crimsonite’s contribution to our growth.

on Crimson!

Our Crimsonites share why they think Crimson is a great place to work.

I like the fact that no one is straitjacketed into a function/role and one is allowed to explore other functions/roles as per one's interests. There is no "You must remain in your sandbox" culture here.


Quality Management, Voxtab

Each one of all Crimsonites is one individual. She carries with herself her own identity, nationality, custom, habit, culture, thought process, idea, and experience. She is free to express herself and her thinking. She is heard, without fail, by him, by her, by everyone.


Marketing, Japan

Management is always ready to help everyone grow plus the policies by HR are so much supportive. COVID support was fabulous and salary, appraisal, and bonus were on time with no impact at all.


Product Development, Technology

Best things here? Growth opportunities, friendly and helpful nature of colleagues/managers, HRBP and manager support, various fun activities, never say die attitude of people around.


Editing, Enago

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