We commit to a customer-centric approach, improving customer experience, understanding customer needs; offering better, faster, solutions; and delivering best-quality services.

We set realistic-yet-ambitious goals; show teams the vision, plan, and action; guide and assist; meet commitments; attempt to get it right at the first go; and deliver quality results.

We create front-line opportunities; appreciate publicly; groom and mentor; encourage self-development; show empathy and compassion; and motivate during failures.

We love to learn new things, continuously brainstorm for newer ideas/solutions, devise quick workarounds, learn from and overcome mistakes, and deeply understand team functioning.

We identify problems, determine causes, and develop smart solutions; prioritize problems; have a practical problem-solving approach; and optimize time for problem solving.

We understand the business landscape, foresee and plan for possible future market trends, make right choices, take calculated risks, minimize collateral damage, and build strong strategy and contingency plans.

We do not follow the herd, make tough-but-necessary decisions fearlessly, are open to constructive discussions and tolerant to other views, express opinions with conviction, but politely.

We communicate clearly, concisely, and proactively; are transparent, honest, and good listeners; are available for questions and open to get or give feedback; and share rationale and not just decisions.

We fulfil commitments, take responsibility for decisions, outcomes, and mistakes, take the blame alone but credit teams for achievements, do not shy away when proven wrong, and never say, “That’s not my job.”

We look at the bigger picture, have a 360-degree view, are open-minded and detail-oriented, analyze situations from all perspectives, know the ground reality, and ensure synchronized output and input at all levels.

Meet Our Leaders

We believe that leadership is an art of encouraging others to lead the future with responsibility and accountability.

Sharad Mittal

Founder & CEO - Crimson Interactive

“I am only as good as my team. If they fail, I fail, if they win, I win. Together we can touch the sky!”

Shilpa Mittal

CEO & Director - Ulatus

“At Crimson I have learnt more, grown more, dreamt more, done more, and feel completely satisfied at the end of the day.”

Rajiv Shirke

Vice President - Global Operations

“Crimson offered me a unique platform to spearhead client operations across 89 countries, thus exposing me to diverse customer behaviors & backgrounds.”

Tony O'Rourke

Vice President - Partnerships, Enago

“Crimson has given me the opportunity to use my 20+ years of publishing experience in a practical and direct way. I’ve been able to build a substantial and sustainable new business for the long term, with support at every step from my Crimson colleagues.”

Kuntan Dhanoya

Vice President - Business Development

“I feel privileged to be among the earlier few Crimsonites when we started operations. Currently, managing our Translation & Localization business, I have a great opportunity to implement our business strategy and help our enterprise clients grow globally!”

Sanjay Kotak

Vice President - Technology

“The culture to constantly explore and learn new things excites me the most.”

Dr. Pinki Rajeev

Partner - Enago Life Sciences

“At Crimson, I could explore unchartered territories fearlessly and recognize my true potential as a business leader. Crimson provides freedom to work and opportunities to learn and grow every day.”

Jake Cheung

Asst. General Manager - China

“Each day at Crimson brings new opportunities and the freedom to come up with unique business strategies. I am glad to be contributing to the overall growth of the company and learning a lot in the process.”

Sonali Anubhavne

Asst. Vice President - Operations

“Crimson has offered me a range of opportunities in business management and leadership. Every program has been full of rich experiences and learning. Crimson empowers me to harness my skills further and better contribute to its vision.”

Dr. Anupama Kapadia

Asst. General Manager - Operations, Editor-in-Chief - Enago Academy

“My teams and people continue to be my greatest joy and pride. They allow me to both be myself and better myself. And Crimson has been my ultimate playground—full of opportunities, challenges, and achievements!”

Inseok Kang

Regional Manager - Korea

“I am grateful for the opportunities Crimson gives me to apply my skill, knowledge, and experience to provide the best to our clients and contribute to the overall growth of Crimson.”

Indu Rohatgi

Asst. General Manager - Operations

“Crimson is a place which has helped me understand my own potential. It helps you evolve everyday as a person, leader and mentor.”

Preetesh Kundalia

Asst. General Manager - Operations

“At Crimson I have grown and learnt a lot at every level. It has not only taught me to work with high values but also how to carry these values in my daily life.”

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