Leadership Principles!
Our Leadership Principles guide our leaders to establish an approachable and strong bond with our team members and create a nurturing and motivating environment for our teams to grow and develop together and individually, in line with organizational goals and objectives.
Leaders make customers their No.1 priority.
Leaders understand both explicit and implicit customer needs.
Leaders who value their customers make them feel special.
Leaders must always think AS customers, from the cutomers' perspective.
Leaders set achievable yet ambitious goals for the company as a whole.
Leaders outperform competitors and deliver best quality results.
Leaders coach their teams to use resources efficiently to gain maximum output.
Leaders assist, equip, and empower the team to achieve their goals.
Leaders build a strong team and have the right person to take care of every job.
Leaders continuously raise the bar & encourage the team to get out of their comfort zone.
Leaders are aware of everyone’s strengths and weaknesses when delegating work.
Leaders have empathy for their team members & extend all forms of support when needed.
Leaders think out-of-the-box & analyze everything critically.
Leaders never shy away from asking questions or settle for vague information.
Leaders practice being innovative & curious to inspire their team.
Leaders keep themselves updated with the latest industry & market trends.
Leaders prioritize problems based on size, impact, and urgency.
Leaders narrow down to the most efficient solution.
Leaders use a practical approach to arrive at possible solutions.
Leaders optimize time when addressing a problem.
Leaders are farsighted and have an estimate of market trends.
Leaders take decisions by evaluating possible consequences of their actions.
Leaders make the right choices at the right time.
Leaders are dependable in situations where immediate intervention is necessary.
Leaders always think as customers from the customer’s perspective.
Leaders understand both explicit and implicit customer needs.
Leaders who value their customers make them feel special.
Leaders are customer-oriented.
Leaders are always available for the team’s questions or suggestions.
Leaders promote transparent, constructive, and honest feedback within the team.
Leaders track progress frequently to address blind spots at initial stages.
Leaders engage their team in proactive communication.
Leaders are graciously accepting when proven wrong by their team members.
Leaders command respect and commitment from their team, not fear!
Leaders easily earn the trust and confidence of their teams.
Leaders are inspired to stand by their words and act responsibly.
Leaders first figure out what and how to do things, and then actually do it!
Leaders do not jump to action without thoroughly inspecting a situation.
Leaders go beyond their assigned responsibilities, to solve a problem.
Leaders solve underlying issues and not just treat ad-hoc symptoms.
Meet Our Leaders
We believe that leadership is an art of encouraging others to lead the future with responsibility and accountability.
Sharad Mittal
Founder & CEO - Crimson Interactive“I am only as good as my team. If they fail, I fail, if they win, I win. Together we can touch the sky!”
Shilpa Mittal
CEO & Director - Ulatus“At Crimson I have learnt more, grown more, dreamt more, done more, and feel completely satisfied at the end of the day.”
Rajiv Shirke
Vice President - Global Operations“Crimson offered me a unique platform to spearhead client operations across 89 countries, thus exposing me to diverse customer behaviors & backgrounds.”
Tony O'Rourke
Vice President - Partnerships, Enago“Crimson has given me the opportunity to use my 20+ years of publishing experience in a practical and direct way. I’ve been able to build a substantial and sustainable new business for the long term, with support at every step from my Crimson colleagues.”
Kuntan Dhanoya
Vice President - Business Development“I feel privileged to be among the earlier few Crimsonites when we started operations. Currently, managing our Translation & Localization business, I have a great opportunity to implement our business strategy and help our enterprise clients grow globally!”
Sanjay Kotak
Vice President - Technology“The culture to constantly explore and learn new things excites me the most.”
Dr. Pinki Rajeev
Partner - Enago Life Sciences“At Crimson, I could explore unchartered territories fearlessly and recognize my true potential as a business leader. Crimson provides freedom to work and opportunities to learn and grow every day.”
Jake Cheung
Asst. General Manager - China“Each day at Crimson brings new opportunities and the freedom to come up with unique business strategies. I am glad to be contributing to the overall growth of the company and learning a lot in the process.”
Sonali Anubhavne
Asst. Vice President - Operations“Crimson has offered me a range of opportunities in business management and leadership. Every program has been full of rich experiences and learning. Crimson empowers me to harness my skills further and better contribute to its vision.”
Dr. Anupama Kapadia
Asst. General Manager - Operations, Editor-in-Chief - Enago Academy“My teams and people continue to be my greatest joy and pride. They allow me to both be myself and better myself. And Crimson has been my ultimate playground—full of opportunities, challenges, and achievements!”
Inseok Kang
Regional Manager - Korea“I am grateful for the opportunities Crimson gives me to apply my skill, knowledge, and experience to provide the best to our clients and contribute to the overall growth of Crimson.”
Indu Rohatgi
Asst. General Manager - Operations“Crimson is a place which has helped me understand my own potential. It helps you evolve everyday as a person, leader and mentor.”
Preetesh Kundalia
Asst. General Manager - Operations“At Crimson I have grown and learnt a lot at every level. It has not only taught me to work with high values but also how to carry these values in my daily life.”
Latest News
- Nov 2022Sharad Mittal wins ET Global Indian Leaders Awards 2022 for Excellence in AI & NLP
- Mar 2022Role and Impact of AI on the Future of Academic Publishing: A Global Survey Report by Enago
- Mar 2022IIITD partners with Research Assistant RAx (by Enago), to promote AI-based research for students
- Mar 2022Free Academic Phrasebank Launched by Trinka AI
- Feb 2022Ulatus Launches a Smart Dashboard for Seamless Client Experience